Distribution Network The first step in getting your product placed at retail/e-tail is to get in at the source. Retailers and particularly e-tailers purchase the bulk of their products from national wholesale distributors. The distributors provide them a wide assortment of product to fill their on-line catalogs and are a one-stop shop for most every component needed to build custom solutions for their customers. The distributors extend credit to the resellers, drop ship product in small quantities to end-users, and provide reseller training, technical assistance, and more.
Global’s Distribution Network Affiliation Program™ gives you access to your target reseller’s primary product sources – Ingram Micro, Tech Data, and Navarre. If your retailer is in Canada or Latin America, you’ll have access to the distributors that will get you there as well.
Pitching your product Next, you’ll need to reach out and pitch your product to your target resellers.
Global’s unique Channel Product Launch Program™ (CPL) is the most efficient and effective way to get in front of all your target accounts and start building your reseller base. We give you a strategically planned customized campaign that is professionally designed and orchestrated. Buyers will hear about your product through a wide variety of mediums and some CPL programs include telephone follow-up and face-to-face buyer meetings.
Getting the Order,
Driving Sales & More
What happens next? Read the seven things you need to know to get your product picked up, on the shelf and sold out of the stores like wildfire - download Global’s White Paper: Seven Steps to Channel Success now.
Global’s Channel Product Launch™ Programs are available for vendors inside or outside the Global Distribution Network. Socontact Global for more information and get your product on the shelf and selling out this quarter.
