Discover the Truth About Channel Marketing and How to Magnify ROI

Wednesday, January 9, 2008 1:00 pm - 4:00 pm Register Now Workshop Price: $97.00

Learn where you should be investing your marketing dollars and where you shouldn't. What works in the channel and what doesn't What's the most effective channel marketing for YOUR particular product What distributors, retailers, and Internet resellers don't want you to know about their co-op programs When you should participate in co-op or MDF and when you should run How to get bigger sales on a smaller budget

Never Over Spend On Marketing Again!

Have you ever been burned on expensive channel marketing programs that delivered nothing? Been overwhelmed with all the co-op demands each layer of the channel expects? Frustrated that your marketing in general just isn't driving enough sales?

Marketing is an investment, but it needs to be executed intelligently to pay off. Global will guide you through all the layers of the IT channel from distribution to retail to e-tail and teach you when, why and how to spend co-op and MDF. We'll also show you how to get your messaging straight so that whatever marketing initiatives you undertake, they are effective every time.

Global's Unique Expertise
Global has had the unique opportunity of working with hundreds of companies through our aggregation programs with Ingram Micro, Tech Data, Navarre and other distributors.   The inside information we've gained is the result of coordinating and watching ROI on co-op and MDF programs at every layer of the channel for thousands of products.  Additionally, we developed and ran retail market testing programs for major retailers such as Best Buy, CompUSA and others, where we were able to take specific note on what it took to capture consumer sales off the shelf.   In 2008, Global is taking our knowledge public.  We are launching a unique series of channel workshops that answer just the questions many of our clients have told us they want to hear.  What you'll get from us is unlike any other workshop you've attended; honest, straight and to the point information, that you can use immediately to find more ROI in your marketing investments.

Hotel:
Hilton Grand Vacation (702) 765-8300
2650 Las Vegas Boulevard South, Las Vegas NV 89109

Conference Room: Mahogany Room, first floor second tower.

Free shuttle - CES Bus Route 8