How to Find American Customers

Wednesday, January 9, 2008 9:00 am - 12:00 pm Register Now Workshop Price: $97.00

A workshop on selling foreign computer products in North America. Learn what you need to know before you approach American resellers. Learn all about the American technology "Channel" and why you need to understand it. Hear how to get your product listed on hundreds of Internet reseller sites fast. Determine which types of customers you should target. Find out where to get all the resources you need. Understand the basics of marketing to the American consumer.

How to Find American Customers

America is the largest single importer of computer related products in the world.  You may have a huge opportunity to sell your products here, but you must also be very careful.  To succeed in the American market you must first fully understand the competitive and resell environment you are entering.  You should be clear on what is expected of you by the customers.  Also, you should get to understand the channel (the supply chain) that moves millions of products to millions of American consumers every day and which resellers in the Channel will best sell your product.  Knowing these things, you can then set a strategy to achieve the best results and forecast your sales and return on investment most accurately.

Global's Unique Expertise
Global has had the unique opportunity of working with hundreds of companies through our aggregation programs with Ingram Micro, Tech Data, Navarre and other distributors.   The inside information we've gained is the result of coordinating and watching ROI on co-op and MDF programs at every layer of the channel for thousands of products.  Additionally, we developed and ran retail market testing programs for major retailers such as Best Buy, CompUSA and others, where we were able to take specific note on what it took to capture consumer sales off the shelf.   In 2008, Global is taking our knowledge public.  We are launching a unique series of channel workshops that answer just the questions many of our clients have told us they want to hear.  What you'll get from us is unlike any other workshop you've attended; honest, straight and to the point information, that you can use immediately to find more ROI in your marketing investments.

Hotel:
Hilton Grand Vacation (702) 765-8300
2650 Las Vegas Boulevard South, Las Vegas NV 89109

Conference Room: Mahogany Room, first floor second tower.

Free shuttle - CES Bus Route 8