Email marketing is a cheap and popular way to get your message to large audience. But an e-marketing campaign is only as good as your database. Building an opt-in/subscriber base is hard work. The last thing you want is for target customers to tell you to go away by unsubscribing to your email blasts. So when creating your email campaigns, make sure your message attracts your target customers and does not turn them off at first glance.
The Marketing Channel Blog
Tags: Channel Sales, News and Trends, Solution Provider Strategy, amazon product images, Ingram Micro, channel marketing, Retail Strategy, Channel Strategy, eCommerce Strategy, Canadian Channel Strategy, do i need a good image., Supply Chain Development
Humans are highly visual creatures. If we can’t touch and feel a product, we at least want to see a picture of it. At that point, the quality of the picture can make or break the sale.
Out with the red, in with the blue as Ingram Micro launches its new look. Alain Monie, Ingram Micro CEO, claims the redo is more than a logo change, but rather a move to reposition Ingram Micro from a “…distribution powerhouse to the world leader in supply chain services”. The refresh comes as Ingram Micro continues in its strategy of acquisitions and the establishment of global business units.
What does Ingram’s new branding mean for Vendors?
If you’re lucky enough to be among Ingram’s elite retinue of vendors, it’s time to change their logo on your website. Also, keep tuned to watch how Ingram adapts new networking and reoccurring revenue services to compete with a new host of rivals now calling themselves technology services distributors.
If you have solutions to offer Ingram Micro, now might be a good time to game up your pitch.
Tags: News and Trends
Last week, Speed Commerce closed a deal with Wynit for its Navarre Distribution purchasing arm. Wynit is a privately held consumer electronics and photo equipment distributor servicing major brick and mortar accounts, on-line stores and small mom and pop resellers.They are based in Cicero, New York.
Tags: News and Trends
Beware of Amazon Marketplace Fraud.
If you see a sudden decline in your sales on Amazon and have cheap knock-off competition breathing down your neck, it is possible that your loss is due to fraudulent bait and switch practices of third party marketplace resellers on Amazon.
Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.
Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.
Need some inspiration? Check out these "How-To" examples from the HubSpot blog:
Ingram Micro just gave vendors another reason to choose them as their primary distribution partner.
We advise manufacturers who have an ecommerce go-to-market strategy to establish a supply-chain relationship with Ingram Micro. We hold out that Ingram is the best in their league at getting your product exposed to the largest amount of important Internet resellers, e-tailers, solution providers and big-box retailers with on-line stores. Having your product listed with them will get you placement fast and cut your time to market because so many of the top players look to Ingram first to fill their catalogs and as a fulfillment service, drop shipping products to the their resellers’ customers.
Tags: Ingram Micro
If you are an American company trying to set up distribution of an IT or CE product across Europe, you’ve bumped up against WEEE. Not quite as fun as it sounds, WEEE (the European Commission’s community directive – ie..law - on electrical and electronic waste) lays the burden of e-waste disposal on manufacturers instead of consumers. In a nutshell, WEEE states that if you make a product and sell it in Europe, you must arrange a way to take it back from the consumer when they are done with it and dispose of it in an environmentally responsible - and legal - fashion. Distributors and resellers alike, all require you to have your e-waste plan in place before they will sell your product.
Tags: Channel Strategy
Walmart’s Get on the (virtual) Shelf
Want to get your product into Walmart? Try auditioning for Walmart’s on-line reality show “Get on the Shelf”. Each themed weekly webisode features four entrepreneurs from a finalist group of 20 telling their stories and pitching their products in front of a panel of Walmart judges. Like American idol (yes, the shows share some of the same producers) it’s actually the public who votes to decide which new products will make the cut and which…well…won’t. Voters have 72 hours to cast their votes and each weekly winner gets their product picked up by Walmart.com.
There’s a new boss in charge at Ingram Micro. Effective today, September 30, 2013, Paul Read is Ingram Micro’s new president and chief operating officer. Read will be responsible for the worldwide IT distribution business and the associated logistics support organizations, with the IT distribution regional presidents (including our own Paul Bay) reporting directly to him. Read will himself report to Alain Monie, Ingram Micro’s CEO.